AMAG Group AG is a privately owned Swiss automotive and mobility group headquartered in Cham, Zug, Switzerland. The company traces its origins to 1945, when Walter Haefner founded AMAG, and it has since developed into one of Switzerland’s largest automotive companies and mobility providers. AMAG Group operates across vehicle importation, retail and distribution, servicing, leasing, financing, fleet management, insurance, mobility services and related automotive activities, with a strong portfolio that includes brands such as Volkswagen, Audi, Škoda, SEAT/CUPRA, Volkswagen Commercial Vehicles and Bentley. The group has a nationwide network of more than 90 locations and focuses increasingly on sustainable and electric mobility alongside its traditional automotive business. AMAG Group reported approximately 7,500 employees and around 800 apprentices in 2025, with consolidated revenue of approximately CHF 5.0 billion, demonstrating its significant position in the Swiss automotive market.