Product Marketing Specialist

Job Description

The Product Marketing Specialist will support the positioning, promotion, and market adoption of Lumel Technologies’ software products and solutions.
The role involves understanding customer needs, product capabilities, competitive positioning, and market trends to create effective marketing strategies.
The specialist will collaborate with product management, sales, content, design, and business development teams to develop compelling product messaging.
The position will contribute to product launches, marketing campaigns, sales enablement materials, digital content, and performance analysis.

Key Responsibilities
Develop product messaging and positioning aligned with target customer requirements.
Research market trends, customer needs, competitors, and industry developments.
Support go-to-market strategies for new products, features, and product enhancements.
Create product marketing content including presentations, brochures, website copy, and campaign materials.
Collaborate with product management to understand product capabilities and differentiators.
Work with sales teams to develop product presentations, sales collateral, and enablement resources.
Support digital marketing campaigns designed to generate product awareness and demand.
Monitor campaign and product marketing performance using relevant marketing metrics.