Marketing Manager

Job Description

The Marketing Manager develops and executes marketing strategies designed to strengthen the Bentley brand and support vehicle sales and customer engagement.
The role involves managing campaigns across digital, social media, events, communications, and other relevant marketing channels.
The manager will analyze customer behavior, market trends, and campaign performance to improve marketing effectiveness.
The position requires a strong understanding of premium and luxury automotive branding, customer experience, and integrated marketing.

Key Responsibilities
Develop and implement automotive marketing strategies and annual marketing plans.
Manage campaigns supporting vehicle launches, products, services, and brand initiatives.
Coordinate digital marketing, social media, content, and advertising activities.
Analyze customer insights, market trends, and competitor marketing strategies.
Work with sales teams to generate qualified customer leads and business opportunities.
Manage marketing agencies, creative partners, media organizations, and external suppliers.
Monitor campaign budgets, performance metrics, and return on marketing investment.
Develop premium brand content that reflects the company’s positioning and values.
Organize automotive events, customer experiences, exhibitions, and product launches.
Prepare marketing performance reports and recommend improvements based on campaign results.