Marketing Manager

Job Description

The Marketing Manager will develop and execute marketing strategies designed to strengthen automotive brands, attract customers, and support vehicle and mobility-service sales. The position combines market research, digital marketing, campaign management, customer insights, content development, and performance analysis. The manager will collaborate with sales, product, retail, customer-experience, and external agency teams. The role will also support AMAG’s focus on changing mobility needs and emerging automotive technologies.

Key Responsibilities:

Develop and execute automotive marketing strategies aligned with business objectives.
Plan integrated campaigns for vehicles, services, mobility solutions, and customer programs.
Coordinate digital, social media, email, website, and offline marketing activities.
Conduct market and competitor research to identify growth opportunities.
Work with sales teams to generate qualified customer leads and support sales targets.
Manage external agencies, creative partners, media suppliers, and marketing vendors.
Develop automotive marketing content, promotional materials, and campaign communications.
Monitor campaign performance, customer engagement, conversion rates, and marketing KPIs.
Manage marketing budgets and evaluate campaign return on investment.
Ensure marketing communications maintain appropriate brand identity and messaging standards.