Rinspeed AG is a Swiss automotive innovation and mobility company headquartered in Zumikon, Zürich, Switzerland. Founded by Swiss automotive visionary Frank M. Rinderknecht, the company began its activities in 1977 and formally established Rinspeed in 1979. Rinspeed is best known for developing innovative concept vehicles, mobility prototypes, sustainable transportation concepts and futuristic automotive technologies. Its activities today include mobility concepts, sustainability concepts, prototypes, innovation and event-marketing consulting.