Marketing & Communications Specialist

Job Description

The Marketing & Communications Specialist supports Color Line’s marketing, content, communication, and customer-engagement activities across relevant markets and channels. The role develops content and campaigns that promote travel products, destinations, onboard experiences, and company services. The position collaborates with marketing, sales, digital, and other business teams to maintain consistent brand communication. Strong writing, digital marketing, analytical, and project coordination skills are important for this role.

Key Responsibilities
Develop and coordinate marketing content for digital and offline communication channels.
Support campaigns promoting routes, travel products, onboard experiences, and destinations.
Create and edit website, newsletter, social media, advertising, and promotional content.
Coordinate marketing activities with sales, web, content, revenue, and other internal teams.
Ensure communications follow brand guidelines and maintain consistent messaging.
Monitor campaign performance and prepare reports on relevant marketing metrics.
Support search engine optimization, digital content development, and customer engagement activities.
Coordinate campaign schedules, content calendars, agencies, and external suppliers where required.
Research customer trends and market developments to identify communication opportunities.
Contribute ideas for improving customer engagement, brand awareness, and commercial performance.