Marketing Manager – Travel

Job Description

The Marketing Manager – Travel develops and executes marketing strategies to promote airline services, destinations, travel products, and customer experiences. The role focuses on increasing brand awareness, customer engagement, bookings, and market reach across relevant travel segments. The manager works closely with digital, sales, tourism, and commercial teams to develop effective campaigns. The position also monitors market trends, customer behavior, and campaign performance to improve marketing results.

Key Responsibilities:

Develop and implement marketing strategies for travel and airline products.
Plan campaigns promoting destinations, flight services, travel offers, and seasonal packages.
Manage digital marketing activities across websites, social media, email, and other channels.
Coordinate promotional campaigns with sales, tourism partners, and commercial teams.
Conduct market research to identify customer trends and travel opportunities.
Monitor campaign performance, customer engagement, conversion rates, and marketing ROI.
Develop marketing content, promotional materials, advertisements, and communication campaigns.
Manage relationships with tourism boards, agencies, media partners, and external marketing suppliers.
Ensure marketing communications follow brand guidelines and company standards.
Prepare marketing reports and recommend improvements based on campaign and market data.