Marketing Manager

Job Description

The Marketing Manager will develop and execute marketing strategies to strengthen automotive brand awareness, customer engagement, and commercial performance.
The role involves managing campaigns across digital, social media, events, advertising, customer communications, and other marketing channels.
The manager will work closely with sales, product, customer experience, and external agency teams to deliver effective campaigns.
The position requires strong understanding of automotive customers, premium-brand positioning, market trends, and marketing analytics.

Key Responsibilities
Develop and implement integrated automotive marketing strategies and campaigns.
Manage digital marketing, social media, advertising, events, and promotional activities.
Conduct market research to understand customer preferences and industry trends.
Coordinate product launches, vehicle campaigns, brand events, and customer engagement programs.
Work with creative agencies and external marketing partners to deliver campaigns.
Monitor campaign performance using KPIs, analytics, customer data, and market insights.
Develop marketing content aligned with brand identity and communication standards.
Collaborate with sales teams to support lead generation and vehicle sales objectives.
Manage marketing budgets, campaign schedules, and resource allocation.
Analyze competitor activities and recommend opportunities to improve market positioning.