CRM & Retention Marketing Specialist

Job Description

The CRM & Retention Marketing Specialist is responsible for developing customer engagement strategies that improve retention, repeat purchases, and customer lifetime value. The role involves planning personalized campaigns, customer segmentation, loyalty initiatives, and marketing automation. The specialist collaborates with analytics and digital marketing teams to optimize campaign performance and customer experience.

Key Responsibilities
Design and execute customer retention campaigns.
Create personalized email, SMS, and app notification strategies.
Segment customers based on behavior and purchase history.
Analyze campaign performance and optimize engagement.
Manage loyalty and rewards programs.
Coordinate with creative and digital marketing teams.
Monitor customer lifecycle metrics and retention KPIs.
Recommend improvements using customer insights and analytics.