Digital Marketing Executive

Job Description

The Digital Marketing Executive supports the planning, execution, and optimization of TUI Belgium’s digital marketing activities across online channels. The role contributes to campaigns designed to increase brand awareness, customer engagement, website traffic, leads, and holiday bookings. Responsibilities include supporting paid and organic digital campaigns, content activities, email marketing, social media, and website performance initiatives. The position works closely with marketing, commercial, creative, and analytics teams to deliver measurable digital results.

Key Responsibilities:

Support the planning and execution of digital marketing campaigns across relevant channels.
Assist with paid search, display, social media, email, and other digital campaigns.
Create and coordinate engaging digital content for websites, newsletters, and social platforms.
Monitor campaign performance using digital analytics and reporting tools.
Track website traffic, conversions, engagement, and other key marketing KPIs.
Support SEO activities and identify opportunities to improve organic visibility.
Coordinate with creative teams to develop campaign assets and promotional materials.
Assist with email marketing campaigns, customer segmentation, and campaign optimization.
Conduct competitor and market research to identify emerging digital marketing trends.
Perform A/B testing and use campaign data to recommend improvements.
Ensure digital communications follow brand, legal, privacy, and quality guidelines.
Prepare regular performance reports and communicate insights to marketing stakeholders.