Performance Marketing Lead

Job Description

The Performance Marketing Lead drives customer acquisition and revenue growth through digital marketing campaigns across multiple online platforms. This role manages paid advertising strategies, campaign optimization, and performance analysis to maximize return on investment. Working closely with creative, analytics, and product teams, the lead develops data-driven marketing initiatives. The position requires expertise in digital advertising platforms and strong analytical capabilities.

Key Responsibilities
Plan and execute paid marketing campaigns across digital channels.
Optimize campaign performance to improve ROI and customer acquisition.
Analyze marketing metrics and prepare performance reports.
Manage advertising budgets and spending efficiency.
Conduct A/B testing for creatives, audiences, and landing pages.
Collaborate with design and content teams on campaign assets.
Monitor industry trends and competitor marketing activities.
Recommend growth strategies based on campaign insights.