Category Growth Manager

Job Description

The Category Growth Manager is responsible for driving business growth, improving category performance, and increasing revenue across assigned product categories on the Meesho marketplace. This role involves analyzing customer behavior, planning promotional campaigns, managing pricing strategies, and collaborating with cross-functional teams. The manager works closely with suppliers, marketing, merchandising, and analytics teams to maximize category profitability. Strong analytical skills, commercial acumen, and data-driven decision-making are essential for success in this role.

Key Responsibilities
Develop and execute category growth strategies to increase sales and profitability.
Analyze market trends, customer demand, and competitor activities.
Monitor category KPIs including revenue, conversion rate, and customer acquisition.
Collaborate with supplier teams to improve product assortment and pricing.
Plan promotional campaigns and seasonal sales initiatives.
Optimize product visibility through merchandising and campaign planning.
Prepare business performance reports and recommend improvement strategies.
Work with marketing, analytics, and operations teams to achieve growth objectives.