Digital Marketing Executive

Job Description

The Digital Marketing Executive plans and executes online marketing campaigns to increase Blinkit’s brand awareness, customer acquisition, and engagement. The role involves managing digital advertising, social media, email marketing, and campaign analytics. The executive collaborates with creative, product, and category teams to deliver effective promotional campaigns. Strong analytical skills and knowledge of digital marketing platforms are essential for driving measurable business growth.

Key Responsibilities
Plan and execute digital marketing campaigns across multiple channels.
Manage paid advertising campaigns on Google and social media.
Optimize website traffic and customer acquisition strategies.
Monitor campaign performance using analytics tools.
Coordinate promotional campaigns with category teams.
Create engaging marketing content for digital platforms.
Improve customer retention through email and CRM campaigns.
Prepare campaign performance reports and recommend improvements.