Digital Marketing Manager

Job Description

The Digital Marketing Manager (D2C) develops and executes digital marketing strategies to increase customer acquisition, engagement, and online sales for BigBasket. The role manages paid advertising, SEO, email campaigns, social media, and customer retention initiatives. The manager collaborates with product, analytics, and creative teams to optimize marketing performance. Success in this role requires expertise in digital marketing platforms, campaign analysis, and performance optimization.

Key Responsibilities
Develop and execute digital marketing campaigns.
Manage paid search, display, and social media advertising.
Optimize website traffic and conversion rates.
Monitor campaign performance using analytics tools.
Coordinate SEO and content marketing initiatives.
Plan customer retention and loyalty campaigns.
Manage digital marketing budgets effectively.
Prepare campaign performance reports and recommendations.