CRM & Digital Campaign Executive

Job Description

The CRM & Digital Campaign Executive is responsible for planning, executing, and optimizing customer engagement campaigns across digital platforms. The role focuses on customer retention, personalized marketing, loyalty programs, and campaign performance analysis. Working closely with marketing, analytics, and product teams, the executive ensures campaigns align with business objectives and customer expectations. The position requires strong analytical, communication, and digital marketing skills.

Key Responsibilities
Plan and execute CRM campaigns across email, SMS, push notifications, and mobile channels.
Segment customer databases for personalized marketing initiatives.
Monitor campaign performance using key marketing metrics.
Optimize customer engagement and retention strategies.
Coordinate with creative teams for campaign content development.
Analyze customer behavior and recommend targeted marketing improvements.
Support loyalty programs and promotional campaigns.
Prepare campaign performance reports and present actionable insights.