Brand Executive – Marketing Activation

Job Description

The Marketing activations team handles all direct contact marketing programs in Rural as well as Urban. The team also handles static media deployment in Rural (wall Paintings, dealer boards, etc.) Apart from this, the team is the center of excellence for developing models to reach rural and urban consumers for market development.

Responsibilities

• The candidate sought for this role will report to the Marketing activations manager and will be part of a team that will handle all the above-mentioned projects. The primary roles and responsibilities will be:

Planning for activities

• Identifying Geographies: The candidate needs to use different data to identify opportunities and plan rural/urban programs across brands.
  Brand Understanding: The candidate needs to understand the Brand Brief and work with them to identify and co-create the spiel/ demo for the activation.
• Identifying Models of Operation: the candidate needs to understand and adapt the current models of operation to brand activities or develop new models as per the requirement of brands.
• Costing: the candidate needs to liaise with the company finance department and the agencies that will implement the plans on the ground and close the costs for the activity bearing in mind the budgets in hand.

Setting up operations

• Briefing agencies: The candidate needs to coordinate with agencies to set up on-ground operations for the activity on hand. The candidate needs to brief the agencies and lay clear-cut expectations on job deliveries.
• Internal Processes: The candidate needs to gain familiarity with all the internal processes (raising purchase orders, clearing costs, etc.) to set up all operations.

Monitoring the activity

• The candidate needs to work with different agencies to ensure that the activity is landed promptly.
• The candidate needs to monitor the progress of the activity and ensure that the required deliverables are on track.
• The candidate needs to actively resolve any issues which hamper the smooth running of the activities.

To summarize, the candidate will be the custodian of the projects he/she will be handling and will need to see the projects through right from ideation to implementation.

TRAITS SOUGHT: The candidate should be:

• Proficient in stakeholder management
• Proficient in EXCEL, POWERPOINT
• Proficient in logical reasoning
• Proficient in COMMUNICATION SKILLS
• Holds a Minimum of 1 year of experience in a full-time capacity.

Please Note: This role involves extensive travel to deep rural geographies Pan India for 1-2 weeks per month.