Marketing Specialist

Job Description

The Marketing Specialist develops and supports marketing campaigns designed to promote travel services, destinations, tourism products, and customer experiences. The role combines tourism knowledge with digital marketing, content development, market research, and campaign management. The specialist works with internal teams and external partners to increase customer engagement and brand awareness. Performance data is analyzed to improve marketing effectiveness and support commercial objectives.

Key Responsibilities:

Develop marketing campaigns promoting travel and tourism products.
Conduct market research to identify customer preferences and tourism trends.
Create and coordinate digital content for relevant marketing channels.
Support destination, holiday, seasonal, and promotional campaigns.
Work with tourism partners, agencies, and commercial stakeholders.
Monitor campaign performance and prepare marketing reports.
Analyze customer behavior and campaign data to identify opportunities.
Maintain consistent brand messaging across marketing activities.
Support social media, email, website, and other digital marketing initiatives.
Coordinate promotional materials, events, partnerships, and tourism campaigns.