Product Marketing Manager

Job Description

Responsibilities

• Develop and execute a product marketing strategy for our B2B spend management solution
• Conduct market research and competitive analysis to identify opportunities and position the product accordingly
• Create compelling messaging and content that resonates with our target audience
• Develop and manage go-to-market plans for new product launches and feature releases
• Work with sales and customer success teams to generate leads and close deals
• Track and measure the results of product marketing campaigns

Qualifications

• 3+ years of experience in SaaS product marketing, preferably in the B2B space
• Strong understanding of the product marketing lifecycle, from go-to-market strategy to launch

Execution

• Experience in developing and executing marketing campaigns across multiple channels
• Excellent writing and communication skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills

Bonus Qualifications:

• Experience in the fintech industry
• Experience with B2B lead generation and sales
• Experience with marketing automation tools