Social Media Marketing Specialist

Job Description

Location: Noida
Experience: Minimum 1 year
Timezone: Regular IST Shifts

About Us:

At Gravity Info Solutions, we are passionate about leveraging digital solutions to drive growth and success for our clients. We are currently looking for a talented and experienced Social Media Manager to join our dynamic team.

Role Overview:

We are seeking a Social Media Manager with at least 1 year of experience in social media management. The ideal candidate will be responsible for creating, implementing, and managing our social media strategy to enhance our online presence and improve our marketing and sales efforts.

Key Responsibilities:

• Develop and execute effective social media strategies to meet marketing goals.
• Create and manage social media content calendars.
• Write engaging captions and copy that resonate with our audience and drive engagement.
• Interact with clients to gather requirements and ensure successful execution of social media plans.
• Manage social media accounts with a data-driven approach on platforms such as Instagram, Facebook, Twitter, and LinkedIn.
• Analyze social media performance using analytics tools and adjust campaigns as needed to increase engagement and conversions.
• Stay up-to-date with social media trends and best practices, and implement new strategies and tactics to improve performance.
• Collaborate with the marketing team to integrate social media campaigns with other marketing efforts.
• Monitor and respond to social media comments and messages.
• Provide regular reports on social media performance to stakeholders.
• Utilize SEO best practices to improve organic search rankings and visibility.
• Manage and optimize Google Ads campaigns to drive traffic and conversions.
• Implement and manage other relevant digital marketing activities as needed.

Qualifications:

• Minimum 1 year of experience in Social Media Management.
• Excellent writing skills and attention to detail, with a particular emphasis on copywriting.
• Strong knowledge of social media platforms and best practices.
• Experience with social media analytics tools such as Google Analytics, Hootsuite, or Sprout Social.
• Ability to work independently and manage multiple projects simultaneously.
• Experience creating social media content, including graphics, images, and videos.
• Familiarity with basic graphic design tools such as Canva or Adobe Creative Suite and content creation tools like ChatGPT.
• Strong understanding of SEO principles and experience with SEO tools.
• Experience managing Google Ads campaigns.
• Strong interpersonal and communication skills.