Demand Generation Specialist

Job Description

Role Overview

As a Demand Generation Specialist, you’ll be at the heart of our marketing and business engine, driving qualified leads and building predictable top-of-funnel opportunities for our biz dev team. This is a full-time, in-office role, and we’re looking for someone based in Bangalore or willing to relocate.

Working closely with our founders, Chief of Staff, Biz Dev and marketing teams, you’ll own the design and execution of high-impact campaigns across channels like email, LinkedIn, X, partnerships, events, and more. If you’re analytical, creative, and love the hustle of scaling GTM from 0 to 1, this is for you.

This role is a unique opportunity to not just run campaigns but to build the demand engine of a high-growth startup from the ground up.

Key Responsibilities

• Campaign Execution: Own end-to-end execution of multi-channel campaigns to generate awareness, drive engagement, and book qualified meetings.
• Audience Segmentation: Build and refine target ICP lists based on industry, persona, and product fit to ensure laser-focused outreach.
• Content Collaboration: Work with the content and design teams to craft compelling email copy, landing pages, and outreach collateral.
• Marketing Automation: Set up, manage, and optimize outreach flows via tools like Apollo, HubSpot, Lemlist, and others.
• Event & Webinar Support: Drive attendance and pipeline impact from roundtables, events, or webinars we host or participate in.
• Reporting & Attribution: Track key metrics (open rates, response rates, SQL conversions, etc.), measure performance, and run experiments to improve.
• Sales Handoff: Ensure smooth transition of leads to the Business Development team with clean CRM documentation and context.

Who You Are

• A creative operator with a structured, data-driven mindset.
• Obsessive about testing, iterating, and learning what works, nothing gives you a high like an outreach sequence with 40% reply rate.
• Comfortable with SaaS and AI tools and not afraid of spreadsheets, segmentation, or conversion math.
• Excited to work cross-functionally and thrive in fast-paced, ambiguous startup environments.
• You understand that lead gen ≠ email blasting and are thoughtful about the craft of personalized, value-led outreach.

Requirements

• 2–4 years of experience in demand generation or growth marketing.
• Prior experience in B2B SaaS is a must.
• Hands-on familiarity with tools like Lemlist, Apollo, Instantly, SalesLoft, or similar.
• Strong grasp of ICP definition, buyer journey, and TOFU/MOFU playbooks.
• Bonus: Experience running demand gen for Western markets or working closely with US/EU sales teams.

What We Offer

• Opportunity to join a high-growth fintech startup and work with a dynamic, growth-driven team.
• Hands-on experience in fintech, business development and client management.
• We’re committed to making Dodo Payments a place where you can do truly meaningful work—and we’ll do everything we can to make that happen.