Staff Analyst I

Job Description

Envision yourself at Barracuda

You’ll be the day-to-day analytics partner for Demand Gen, Web, Events, and ABM. Your job: describe and diagnose performance across the funnel and recommend specific actions to improve it—using Power BI, Marketo, GA4, Demandbase, Databricks, AEM, Salesforce and Google Ads.

What You’ll Be Working On

Own monthly/weekly readouts: traffic → lead → MQL → SAL/SQL → Opp → Pipeline/Revenue; segment by route, geo, product, and account tier.

• Diagnose funnel bottlenecks (e.g., MQL→SAL drop-offs, slow velocity) and recommend fixes with expected impact.
• Build stakeholder-facing Power BI dashboards that emphasize actions and trends (not charts-for-charts-sake).
• Evaluate Google Ads and paid social pacing/efficiency; recommend reallocations and negative keyword expansions.
• Analyze Demandbase account engagement to suggest audience refinements, creative tests, and outreach timing.
• Report AEM content performance tied to conversions and propose content/CTA updates.

Outcomes (examples)

Action memos that tie insights to decisions: “Reallocate 15% of non-brand to competitor KWs; expected +8–12% MQLs,” “Add speed-to-lead SLA in segment X; reduce no-contact by 20%.”

What You Bring To The Role

Hard

• Strong SQL (Databricks) and Power BI (DAX, measures, drill-through, row-level filters).
• Hands-on Marketo and GA4 reporting; comfort interpreting Demandbase account signals.
• Experiment readouts (A/B, holdout), cohort and funnel analysis, basic forecasting in Excel/Power BI.

Soft

• Stakeholder management and expectation-setting; communicates caveats and confidence clearly.
• Bias to action; turns analyses into prioritized recommendations with trade-offs.
• Collaborative across Marketing Ops, RevOps, and channel teams.