Social Media & Content Marketer

Job Description

The Social Media & Content Marketer is responsible for creating engaging content and managing the company’s social media presence to strengthen brand awareness. This role develops digital campaigns, monitors audience engagement, and collaborates with creative teams to deliver impactful marketing initiatives. The candidate analyzes campaign performance and identifies opportunities for growth across digital platforms. Creativity, communication, and analytical skills are essential for success in this role.

Key Responsibilities
Develop engaging content for social media platforms.
Plan and execute digital marketing campaigns.
Monitor audience engagement and online interactions.
Coordinate with design and creative teams.
Manage the social media content calendar.
Analyze campaign performance using analytics tools.
Optimize content based on customer insights.
Support influencer and brand partnership campaigns.
Stay updated on digital marketing trends.
Maintain consistent brand messaging across channels.