Digital Marketing Executive

Job Description

The Digital Marketing Executive develops and executes digital campaigns to increase customer acquisition, engagement, and retention for Swiggy Instamart. The role includes managing paid advertising, social media, email marketing, app promotions, and campaign analytics while collaborating with brand and product teams.

Key Responsibilities
Plan and execute digital marketing campaigns.
Manage paid advertising across digital platforms.
Optimize app installs and customer acquisition.
Coordinate promotional campaigns and seasonal offers.
Analyze campaign performance using analytics tools.
Improve customer engagement through personalized marketing.
Collaborate with creative and content teams.
Monitor digital marketing budgets.
Conduct competitor and market analysis.
Prepare campaign performance report