Omni-Channel Lead Marketer

Job Description

The Omni-Channel Lead Marketer is responsible for developing and executing integrated marketing campaigns across online and offline channels. The role aims to create a seamless customer experience through digital marketing, retail promotions, social media, CRM, and performance marketing initiatives. The marketer works closely with creative, analytics, merchandising, and sales teams to maximize customer engagement and revenue growth. Strong campaign management and analytical skills are highly valued.

Key Responsibilities
Develop omni-channel marketing strategies.
Plan and execute integrated promotional campaigns.
Coordinate online and offline customer engagement activities.
Monitor campaign performance using analytics tools.
Collaborate with creative and content teams.
Optimize customer acquisition and retention initiatives.
Manage marketing budgets and campaign timelines.
Generate reports and recommend campaign improvements.