Digital Marketing Executive

Job Description

The Digital Marketing Executive is responsible for planning and executing online marketing campaigns that increase brand awareness, website traffic, and customer engagement. The role includes managing social media platforms, paid advertising campaigns, SEO, email marketing, and content strategies. The executive analyzes campaign performance and collaborates with creative teams to optimize digital initiatives. Creativity and data-driven decision-making are essential for this role.

Key Responsibilities
Plan and execute digital marketing campaigns.
Manage social media platforms and online communities.
Optimize website traffic through SEO and SEM strategies.
Monitor campaign performance using analytics tools.
Coordinate email marketing and promotional campaigns.
Collaborate with designers to create engaging content.
Manage paid advertising campaigns across digital platforms.
Prepare campaign performance reports and recommend improvements.