Digital Marketing Specialist

Job Description

The Digital Marketing Specialist at Flipkart is responsible for planning and executing digital marketing campaigns that drive customer acquisition, engagement, and retention. The role utilizes multiple online channels including search engines, social media, email marketing, and display advertising to increase brand visibility and sales. The specialist works closely with analytics, creative, and merchandising teams to optimize campaign performance. Success in this role requires creativity, analytical thinking, and strong digital marketing expertise.

Key Responsibilities
Plan and execute digital marketing campaigns across various channels.
Optimize SEO and SEM strategies to improve online visibility.
Manage email marketing and customer engagement campaigns.
Monitor campaign performance using analytics tools.
Coordinate with creative teams for marketing assets.
Conduct A/B testing to improve campaign effectiveness.
Analyze customer behavior and marketing trends.
Prepare performance reports and recommend optimization strategies.