We’re excited to announce that The Educator has been named Education Publication of the Year at the 2024 Publish Awards in Sydney. This recognition reflects the dedication and passion of our super talented team in delivering cutting-edge news, insights, and resources to educators and school leaders across Australia. For nearly a decade, The Educator has been committed to providing the education sector with timely, relevant, and impactful information. A huge thank you to our amazing readers and partners who inspire us every day. Congratulations to Brett Henebery, Kate Phillips, Peter Smith and everyone who has contributed to the success of The Educator.
We’re excited to announce that The Educator has been named Education Publication of the Year at the 2024 Publish Awards in Sydney. This recognition reflects the dedication and passion of our super talented team in delivering cutting-edge news, insights, and resources to educators and school leaders across Australia. For nearly a decade, The Educator has been committed to providing the education sector with timely, relevant, and impactful information. A huge thank you to our amazing readers and partners who inspire us every day. Congratulations to Brett Henebery, Kate Phillips, Peter Smith and everyone who has contributed to the success of The Educator.
« Why would an automotive leader like Audi prioritize social listening if it was only about social media? Here are the 5 pillars of social listening that transformed their approach: 1. Data Insights We tracked Audi’s brand mentions, customer feedback, competitor activity, and PR efforts to pinpoint when and why the brand was mentioned—whether it was organic, PR-driven, or linked to product launches. Audi leverages these insights to shape communication strategies, addressing positive and negative trends. 2. Sentiment Analysis By analyzing audience sentiment, we helped Audi gauge customer feelings and benchmark how they stack up against competitors. In June, we tracked 3,514 conversations—94% of which were neutral, mainly brand mentions and retweets. Our detailed breakdown uncovered a 3% drop in positive sentiments, allowing us to identify key areas causing this shift. With word clouds and performance metrics, we equipped Audi with the tools to drive more positive brand mentions. 3. Adapting to Emerging Trends & Influencers We identified market gaps and collaboration opportunities that fine-tuned Audi’s marketing strategy. For instance, when Autocar India featured Audi’s e-tron EV for zero-emission carpooling on World Environment Day, it generated a wave of positive mentions and PR, further boosting Audi’s brand presence. 4. Brand Performance Categorization Our analysis revealed what drives conversations about Audi—be it job postings, product launches, service inquiries, or partnerships. These insights enabled Audi to focus its marketing and service efforts on key areas. As a result, their response time improved significantly, from 2 hours and 3 minutes in May to just 31 minutes in June 2024. 5. In-depth Competitor Analysis Through social listening, we provided Audi with detailed competitor insights, identifying gaps in their competitors’ offerings. This data empowered Audi to implement strategic solutions, enhance customer interactions, and maintain a competitive edge. So now you know that social Listening is not just about socials but about crafting a customer-centric brand. Have any questions? Comment down below & our schbangers will be happy to answer it. Want a reality check of how your brand communicates with your customers, reach us at bd@schbang.com » Happy Diwali from INVYGO!
