To make an impact in cricket, you need Balls; some that break stumps, and the others, boundaries. At 19, Harmanpreet Kaur hit a six so powerful against Australia that it triggered a drug test. Why? Because no one believed a girl could hit that hard. Today, she’s the captain of the Indian cricket team, and that was just the start. She’s gone on to shatter records, inspire a generation, and redefine what it means to be a cricketer. For too long, sport has been viewed through a narrow lens—seen as the arena of men, where physical strength reigns supreme. But true athletes, know that it’s about so much more. It’s about heart. It’s about resilience. It’s about fighting through the noise, the doubt, and showing the world what you’re made of. And no one embodies that spirit better than our women cricketers. At Schbangalore we conceptualised this campaign with a lot of thought into the copy and research and built this campaign in collaboration with PUMA. All Credit to PUMA India and their In House Creative Team for producing this idea that set out to shift the conversation—from the tired stereotypes and token gestures around “balls” to a true celebration of passion, and mastery. To make it to the bleeding edge of international cricket, these women needed balls. Thousands of them. Mastered to perfection. The ones that shatter, smash, trick or challenge. The ones that demand a dance at the boundary line before you secure them. The ones that can flip the script on a match, a series, or even a whole career. The ones that inspire a billion prayers. The ones that vanish into thin air. And the lucky few that make it to a fan’s home with a smile. So the next time you hear the word, you’ll know exactly what NOT to think of. For all of us who thought it takes just a pair of them, sorry to disappoint. Now, the truth: For true cricketing glory, you need balls – at least a few hundreds of them.. And while the road may have ended sooner than we hoped this ICC Women’s T20 World Cup, the fight, the passion, and the brilliance our team showed deserves nothing less than celebration. This journey is far from over, and their resilience has already won hearts. BTW It took Arundhati Reddy only 24 balls to deliver an exceptional performance in India’s crucial win over Pakistan, with a match-winning spell of 3 wickets for just 19 runs. This was just 1 of the many winning performances we saw this World Cup. Kudos to PUMA India for Championing Cricket for Everyone in India and consistently backing idea after idea and initiative after initiative to ensure that #CricketIsEveryonesGame

To make an impact in cricket, you need Balls; some that break stumps, and the others, boundaries. At 19, Harmanpreet Kaur hit a six so powerful against Australia that it triggered a drug test. Why? Because no one believed a girl could hit that hard. Today, she’s the captain of the Indian cricket team, and […]

We’re excited to announce that The Educator has been named Education Publication of the Year at the 2024 Publish Awards in Sydney. This recognition reflects the dedication and passion of our super talented team in delivering cutting-edge news, insights, and resources to educators and school leaders across Australia. For nearly a decade, The Educator has been committed to providing the education sector with timely, relevant, and impactful information. A huge thank you to our amazing readers and partners who inspire us every day. Congratulations to Brett Henebery, Kate Phillips, Peter Smith and everyone who has contributed to the success of The Educator.

We’re excited to announce that The Educator has been named Education Publication of the Year at the 2024 Publish Awards in Sydney. This recognition reflects the dedication and passion of our super talented team in delivering cutting-edge news, insights, and resources to educators and school leaders across Australia. For nearly a decade, The Educator has […]

Why would an automotive leader like Audi prioritize social listening if it was only about social media? Here are the 5 pillars of social listening that transformed their approach: 1. Data Insights We tracked Audi’s brand mentions, customer feedback, competitor activity, and PR efforts to pinpoint when and why the brand was mentioned—whether it was organic, PR-driven, or linked to product launches. Audi leverages these insights to shape communication strategies, addressing positive and negative trends. 2. Sentiment Analysis By analyzing audience sentiment, we helped Audi gauge customer feelings and benchmark how they stack up against competitors. In June, we tracked 3,514 conversations—94% of which were neutral, mainly brand mentions and retweets. Our detailed breakdown uncovered a 3% drop in positive sentiments, allowing us to identify key areas causing this shift. With word clouds and performance metrics, we equipped Audi with the tools to drive more positive brand mentions. 3. Adapting to Emerging Trends & Influencers We identified market gaps and collaboration opportunities that fine-tuned Audi’s marketing strategy. For instance, when Autocar India featured Audi’s e-tron EV for zero-emission carpooling on World Environment Day, it generated a wave of positive mentions and PR, further boosting Audi’s brand presence. 4. Brand Performance Categorization Our analysis revealed what drives conversations about Audi—be it job postings, product launches, service inquiries, or partnerships. These insights enabled Audi to focus its marketing and service efforts on key areas. As a result, their response time improved significantly, from 2 hours and 3 minutes in May to just 31 minutes in June 2024. 5. In-depth Competitor Analysis Through social listening, we provided Audi with detailed competitor insights, identifying gaps in their competitors’ offerings. This data empowered Audi to implement strategic solutions, enhance customer interactions, and maintain a competitive edge. So now you know that social Listening is not just about socials but about crafting a customer-centric brand. Have any questions? Comment down below & our schbangers will be happy to answer it. Want a reality check of how your brand communicates with your customers, reach us at bd@schbang.com

Why would an automotive leader like Audi prioritize social listening if it was only about social media? Here are the 5 pillars of social listening that transformed their approach: 1. Data Insights We tracked Audi’s brand mentions, customer feedback, competitor activity, and PR efforts to pinpoint when and why the brand was mentioned—whether it was […]

🚀 𝟭𝟬 𝗗𝗮𝘆𝘀 𝘁𝗼 𝗚𝗼 𝗨𝗻𝘁𝗶𝗹 𝗛𝗼𝗿𝗶𝘇𝗼𝗻 𝟮𝟬𝟮𝟰! 🌍 We’re just a week and a half away from an incredible gathering in 𝗣𝗮𝗹𝗺𝗮 𝗱𝗲 𝗠𝗮𝗹𝗹𝗼𝗿𝗰𝗮! Join industry leaders and procurement experts from 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴-𝟯𝟬 to explore innovative strategies, network with peers, and gain insights that will shape the future of procurement. Don’t miss your chance to be part of this transformative experience! 👉 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 – https://lnkd.in/dTaNsQkG hashtag #Horizon2024 #Procurement #Networking #Innovation #10DaysToGo

🚀 𝟭𝟬 𝗗𝗮𝘆𝘀 𝘁𝗼 𝗚𝗼 𝗨𝗻𝘁𝗶𝗹 𝗛𝗼𝗿𝗶𝘇𝗼𝗻 𝟮𝟬𝟮𝟰! 🌍 We’re just a week and a half away from an incredible gathering in 𝗣𝗮𝗹𝗺𝗮 𝗱𝗲 𝗠𝗮𝗹𝗹𝗼𝗿𝗰𝗮! Join industry leaders and procurement experts from 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴-𝟯𝟬 to explore innovative strategies, network with peers, and gain insights that will shape the future of procurement. Don’t miss your chance […]

At KAJIMA PHILIPPINES INC., safety is of utmost importance. Guided by this principle, the company has established a Safety Training Center that focuses on high-quality and comprehensive safety training programs. Our welcoming and supportive training environment equipped with a full-time staff giving sample demonstration lectures and an experiential training approach ensures trainees undergo personal growth and development during their learning experiences. A Virtual Reality (VR) experience was piloted for the first time at our project site as an initial measure toward implementing safety education. After completing the safety training, employees are encouraged to write their personal safety statement and commitment.

At KAJIMA PHILIPPINES INC., safety is of utmost importance. Guided by this principle, the company has established a Safety Training Center that focuses on high-quality and comprehensive safety training programs. Our welcoming and supportive training environment equipped with a full-time staff giving sample demonstration lectures and an experiential training approach ensures trainees undergo personal growth […]

Carrier recently hosted over 40 high school students from Area 31 Career Center at the Carrier Gas Furnace Center of Excellence, Indianapolis, IN. The students toured one of the largest and most advanced gas furnace factories in the world, and worked on a group activity in the recently launched Carrier Technical Training Center. Read more: https://lnkd.in/eU2hZ664

Carrier recently hosted over 40 high school students from Area 31 Career Center at the Carrier Gas Furnace Center of Excellence, Indianapolis, IN. The students toured one of the largest and most advanced gas furnace factories in the world, and worked on a group activity in the recently launched Carrier Technical Training Center. Read more: […]
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