𝐁𝐢𝐠 𝐌𝐨𝐯𝐞𝐬 𝐟𝐨𝐫 𝐇𝐨𝐮𝐬𝐞 𝐨𝐟 𝐏𝐨𝐩𝐬! 🚀🇸🇦 Super excited to share that Michel El Khoury, our Retail & Franchise Manager, is making a huge leap—both in career and geography! He’s officially moving 𝐭𝐨𝐝𝐚𝐲 Saudi Arabia and promoted to 𝐂𝐨𝐮𝐧𝐭𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫-KSA! If there’s one person who’s proven his ability to lead, grow, and develop, it’s Michel. Under his leadership, we’ve not only expanded our retail business but also seen like-for-like store growth—which is no small feat! He’s also been instrumental in building our teams in the shops, making sure that House of Pops has the best people🍦. And now? KSA is going to be his playground! 𝐍𝐨 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞, 𝐌𝐢𝐜𝐡𝐞𝐥, but your mission is to replicate our UAE success in Saudi Arabia—easy, right? 😉 This is a big bet for us—Saudi is a key market with an ice cream industry valued at $551.7 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 in 2022, expected to grow at 7.5% CAGR 📈. And the broader F&B sector is booming, with annual growth projected at 3.96% (2025-2030). In short, there’s a huge opportunity, and we know Michel is the perfect person to make it happen. He’s building a team from scratch, setting up our omni-channel approach, and bringing our delicious, all-natural pops to more people across the Kingdom. And I have zero doubt he’ll crush it. So, moving forward you will hear more from me about KSA entry, but for now, join me in wishing Michel all the best in this exciting new challenge—𝐥𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐡𝐚𝐩𝐩𝐞𝐧 💪