VAISHNAVI ANANTHAN

Managed and optimized YouTube channels, including content creation, uploading, and performance tracking. Handled multi-platform social media management across Facebook, Instagram, LinkedIn, Threads, Twitter, and Quora. Created and published engaging content (videos, articles, and social media posts) to drive audience interaction. Executed cross-promotion strategies through email marketing and WhatsApp marketing using tools like WAATI and Salesmax. Increased audience engagement by developing creative campaigns and monitoring user responses. Analyzed social media metrics to improve content strategy and boost brand visibility. Collaborated with cross-functional teams to align digital marketing strategies with business goals.

Acted as the primary point of contact for clients requiring digital marketing services, ensuring timely communication and service delivery. Coordinated between clients and internal teams to understand and execute client requirements, including social media management, content creation, SEO, email marketing, and paid ad campaigns. Gathered and documented client needs to ensure accurate project planning and successful delivery of digital solutions. Ensured on-time delivery of campaigns by collaborating with design, content, and technical teams. Provided regular updates to clients on project progress, performance metrics, and campaign outcomes. Addressed client concerns promptly and ensured client satisfaction through effective communication and problem-solving. Assisted in strategy development by understanding client goals and suggesting tailored digital marketing solutions.