SRADHA THERAMBIL
About Candidate
Dynamic and results-oriented PGDM candidate specializing in Marketing and Finance, with hands-on experience in digital marketing, data analytics, and customer journey design. Proven success in driving ₹15L+ in sales through product-led strategies, market segmentation, and cross-channel campaigns. Skilled in customer-centric execution, collaboration, and digital tools to elevate business outcomes.
Education
Specialization: Taxation
Specialization: Marketing & Finance
Experiences
• Achieved ₹15L+ in incremental sales through targeted cross-store promotions. • Led customer journey mapping between garment and home store; improved foot traffic flow. • Executed in-store marketing campaigns using behavioral insights and staff feedback. • Designed visual merchandising strategies that increased product discoverability and engagement. • Collaborated with retail, merchandising, and marketing teams to optimize conversion metrics.
• Conducted primary and secondary research on high-value luxury segments. • Built customer personas and developed lead nurturing strategies for premium services. • Benchmarked competitors and used insights to shape outreach and targeting campaigns.
• Analyzed stock market trends and investment strategies. • Prepared SWOT reports and sector analyses to support portfolio recommendations.
Skills
Power Bi
MS Office
Market Research
Team Collaboration
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