Sirajudheen CK

Social Media and Digital Marketing - Developed multi-platform social media strategies, created content calendars, and collaborated with agencies to deliver tailored campaigns. Monitored trends, analyzed performance, and optimized for engagement and brand awareness. Managed ATL and BTL materials, ensuring alignment with brand identity. Influencer Marketing - Managed influencer marketing campaigns from onboarding to performance analysis, ensuring alignment with brand messaging and audience preferences. Built strong partnerships to enhance visibility and refined strategies using market insights and feedback. Strategic Campaign Execution: Spearheaded the execution of multi-channel marketing campaigns, seamlessly coordinating print materials, digital assets, and retail signage to deliver cohesive messaging and maximize campaign impact Retail Branding Leadership: Directed retail branding initiatives, overseeing the development and implementation of signage, displays, and in-store promotions to enhance brand visibility, drive foot traffic, and maximize sales in physical retail environments. Integrated Marketing Collateral Management: Orchestrated the end-to-end process of marketing collateral production, including conceptualization, design, copywriting, printing, and distribution, ensuring consistent branding and messaging across all materials Copywriting Excellence: Demonstrated proficiency in crafting compelling copy for diverse marketing channels and materials, including marketing collateral, retail signage, digital assets, social media posts, email newsletters, and website content. Promotional Event Coordination: Planned and executed promotional events and activations, coordinating logistics, signage, and promotional materials to create memorable brand experiences and engage target audiences. Strategic Brand Partnerships: Managed strategic brand partnership to drive growth and enhance brand visibility. Budget Management: Managed budgets for marketing collateral production, retail branding, and campaign execution, optimizing spending to achieve maximum impact and return on investment while adhering to financial constraints. Email Marketing: Designing email campaigns, segmentation, and personalization. Data Analysis: Using various tools to track KPIs.

Content Strategy Development: Creating and executing tailored content strategies aligned with brand goals. Event Content Development: Developing and managing content for events, including promotional and on-site materials. Media Buying: Planning and executing media buys to maximize content and event promotion. Client Liaison: Serving as the main contact for clients, ensuring content meets their needs and expectations. Cross-Channel Content Distribution: Distributing content across multiple platforms to maximize reach and engagement. Collaboration: Working closely with internal teams and vendors to ensure cohesive content and event execution.