SANTOSH APPAVU

Led the strategic transition of the business from a trading model to a manufacturing operation, significantly diversifying product offerings and revenue streams. • Introduced new product lines to expand existing range to appeal to a broader audience and cross-sell to our current customer base. • Expanded the distribution channels with new sales channels, such as selling through online platforms & third-party retailers which resulted in 30% growth in the market share. • Expanded the business in new regions in southern & Eastern part of India. • Oversaw the end-to-end process of sales and operations. • Streamlined production processes, reducing manufacturing costs and improving production efficiency. • Negotiated and secured partnerships with key suppliers and vendors for raw materials, reducing supply chain costs and ensuring consistent product quality.

Specialize in sales of Software sales and services sales (Mathematica, Trimble GeoSpatial Solution, GAMMA, SPECIM (Hyperspectral Imaging Solutions), DATEM & Vexcel (Large format digital Cameras) Un-manned Arial Vehicles (UAV), Samsung, HP & BenQ (3D Monitors) to Government & Academic Sector in South & West of India. • Meet and exceeded sales quotas for a range of software products by implementing new marketing strategies analysing market trends and tracking results. • Expert in developing strategies, generating new leads & tactical sales plans to penetrate new markets. • Conduct online product demonstrations for current and prospective customers. • Oversee product sales lifecycle from closing to delivery through technical support. • Preparing RFP's and writing proposals. • Built a strong pipeline by developing relationships with key decision-makers and understanding their needs through discovery calls and business reviews. • Adding new products and generating revenue. • Assisted in prospecting, lead qualification, and product presentations, contributing to the closing of large deals. • Supported senior sales executives in the preparation of proposals and contract negotiations. Conducted market research to identify potential clients and provided insights into competitive positioning.

Responsible for Scientific and Mathematical Software (TECPLOT, Wolfram Mathematica, TRIMBLE INPHO, SARMAP etc.) to Government and Academic Sector. • Created and delivered sales presentations and product demos tailored to the needs of potential clients. • Prospected new business opportunities through cold calling, networking, and lead generation, resulting in a 25% increase in qualified leads. • Facilitates efforts to develop, implement and refine standard procedures for researching, collecting, and tracking information about clients including contact data, pipelines, and previous outsourcing experiences. • Collaborated closely with account management teams to ensure client success, retention, and upsell opportunities.

Verify the loan documents which are submitted to CFCI.

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