NOMAN MUSTAFA

Mostafa Bin Abdullatif Investments is a diversified holding group, founded over 100 years ago, operating across multiple verticals including Investments, Real Estate, Distribution and Manufacturing. • Responsible for managing the accounting for various investment portfolios (offshore and onshore), including equity, private equity, debts and alternative investments. (AED 100 million). • Acting as a catalyst for sustained business performance and ensuring that strategies and plans are translated into concrete actions and tangible results. • Providing analytical support, including performance analysis and variance explanations. • Collaborating with auditors to facilitate the audit process and address any audit-related inquiries. • Working closely with the finance team to integrate investment data into the overall financial reporting process. • Demonstrating a strong understanding of business priorities and possessing strong stakeholder management skills to ensure timely communication and delivery of priorities. • Monitoring and evaluating the valuation of investment holdings, working closely with external pricing vendors. • Conducting reconciliations of investment accounts of shareholders, investigating and resolving discrepancies. • Identifying opportunities for process improvements and acting as a change agent for continuous improvement and transformational initiatives. • Leading the planning and execution of financial strategies to drive sustainable profitable growth across the region. • Leading a team of accounting professionals, providing guidance, mentorship, and performance evaluations to ensure the team met critical deadlines and achieved performance goals.

Sara Marketing is a leading distributor of European FMCG and Consumer products across the entire GCC region, primarily focused on the oral and skin care categories. • Full responsibility of preparation of VAT returns, financial statements (AED165 million) and cash flow management. • Collaborating with senior management, external auditors, and financial partners to address key accounting issues, resolve discrepancies, and provide insights on the financial impact of investment strategies. • Spearheading initiatives to improve accounting processes, streamline workflow efficiencies, and implement automation tools to optimize financial reporting. • Maintaining stock records of a diversified product range while ensuring that international shipments are accurately reflected in stock and ERP system. • Leading cross-functional projects related to new system implementations, accounting standard changes, and process redesigns to meet evolving business needs. • Preparing monthly forecasts (GCC region), providing strong basis for the budget preparation, managing all product costing and forecast cycles and leading annual review of standard costings. • Ensuring month end reports (MIS) are delivered accurately and timely, analysis of key trends and variances coupled with recommendations of cost saving measures and operational efficiency suggestions. • Supporting the implementation and maintenance of robust internal control systems to safeguard company assets and ensure compliance with financial policies and procedures. • Supported the overall improvements of ERP, systems, processes, and procedures

• Spearheading initiatives to improve accounting processes, streamline workflow efficiencies, and implement automation tools to optimize financial reporting. • Formulating policies & procedures and internal controls for the group finance department. • Obtaining MOH approvals for annual licenses and professionally coordinating with municipality to ensure compliance. • Acting in a senior capacity delegating assignments to, reviewing and approving the work of, and providing advice and direction to team members. • Supporting client and vendor negotiations by providing analytical insight and ensuring optimal balance of pricing, early payment discounts, rebates and volume commitments (where applicable). • Supporting the implementation of best practice financial planning techniques in line with business needs and supporting initiatives to improve the quality and consistency of business and finance data. • Finalizing, reviewing and analyzing monthly closing of accounts and preparation of accounts (AED 0.6 million) in accordance with IFRS.

Leading a team of 2 assistant managers, reviewing of financial statements (size of PKR 2 billion) and ensuring productivity results. • Managing 4 different funds 'Unit Trust of Pakistan' (PKR 1.3 billion) 'JS Pension Saving Funds' (PKR 300 million) 'JS Islamic Fund (PKR 200 million) and JS Fund of Funds (PKR 90 million). • Managing liquidity to maximize revenue and filing of statutory reports with Central Bank & SECP. • Identifying improvements in internal control environment, procedures & business processes. • Analytically reviewing financial statements with ratio analysis and reporting of variances. • Coordinating annual statutory audits, reviewing statutory compliance in financial reporting framework including IFRS.