MUSHHOOD IQBAL

 Advised the company on financial decisions based on sales evaluation and statistical data analysis.  Setting up business in terms of all legal matters including but not limited to labor banking, trade license activities etc.  Negotiation, pricing and pushing suppliers to come on right deals and closing contracts with suppliers.  Attending the weekly meeting with all stakeholders for financial and non-financial Performance.  Creating targets for the restaurant to increase sales on aggregators such as talabat, deliveroo, noon, careem and dine in.  Observing the low-performing brands and pushing them through marketing campaigns and KPI’s.  Creating a budget for marketing and observing based on burn-to-sales analysis.  Forecasting financial requirements such as cash flow and recommending necessary actions if needed.  Creating the sustainability plan for the business by creating a matrix of slow-moving and fast-moving items.  Created the accounting and Financial SOP’s.  Handling and Reviewing the Group Financial Structure and implementing changes.  Making Financials for Investors and maintaining investor relations.

• Handling and Reviewing the Group Financial Structure and recommending changes. • Part of Investigation team for leakages in Finances inside and outside the department. • Doing Internal Checks of the process in different sectors of Finance SOP’s as well as internal audit on some areas. • Reviewed and systemized the chart of accounts and put the controls in place among all entities. • Handled Intercompany transactions and guided the team to deal with complex way financial issues. • Managing all companies within the family group and reviewing their finances. • Closing the monthly books with the help of team and presenting it to management.

 Established new financial structure for the group.  Created annual forecasted Budgets for sales, Operational cost and overhead expenditures for APAC, MENA and AMERICA region.  Headed the AR team, external accountants and Accounts payable and trained them for new SOP's.  Analyzed the data and Gross Margins per client wise and determined the client share in the business.  Identified and recovered lost revenue of $100,000 in revenue discrepancy increasing profitability by 3%.  Implement new ERP in the company along with regional allocation of expenses and revenue.  Created and implemented new expense and Credit policy for operations and employees.  Presented financial reviews, forecasts and business outlook to the board members along with necessary recommendations on monthly basis.  Sorted all finances for different entities to present regional expenses and sales forecasts.  Worked with Operations team to create pricing for LATAM region under tight deadlines.  Consolidated the annual budgets of all regions and presented to board members by evaluating the profit margins.  Evaluated the profit and loss assessment of the company and determined the breakeven revenue based on actual and forecasted sales.  Supported Operations department over costing matters and directly deal with operations head from LATAM, MENA APAC and Head office.

 Maintained the comprehensive budget of 50+ million PKR monthly & decreased company overhead cost by 32%.  Manage team’s work (AR, AP, tax) and regulatory compliance reports for PBA (Pakistan broadcast association).  Budgeting and forecasting expenses of events & programs going live (countrywide) for a monthly and yearly basis.  Introduced a restructuring strategy because of increased overhead expenditures as compared to revenue.  Tracked, analyzed revenue & expenses for 5 regional offices & determining budget variances and P&L periodically.  Supervising Accounting staff and dividing responsibilities to ensure performance and held responsible for their work.  Addressed constructive changes to improve internal control processes (purchase policy).  Processing the salaries of more than 500 employees through WPS and non Wps process.  Changed and implemented Financial Policy which increased the department's performance in monetary terms.  Reviewing monthly reporting packs, analyzing variance, discrepancies and creating MIS reports for senior management.  Reviewing spots allocation Vs spots ran live, issued by the sales department and issuing the credit notes to clients.  Budgeting for broadcasting coverage of one-off events which includes DSNG (Digital Satellite News Gathering) team.