Misbah Amin

• Built and led a full-scale digital marketing strategy from the ground up, aligning with business goals and revenue targets. • Improved lead quality by 50% and reduced cost-per-lead to AED 150 through optimized Meta and Google Ads campaigns. • Developed a structured SEO roadmap that boosted organic traffic by 30% and enhanced keyword rankings. • Managed cross-functional teams and external vendors for social media, web development, and creative execution. • Integrated Kommo CRM with landing pages and ad platforms to streamline lead capture and improve sales responsiveness. • Initiated WhatsApp re-engagement flows using CRM data, driving user reactivation and boosting retention. • Oversaw multi-channel performance marketing and analytics, ensuring campaign ROI and conversion funnel optimization.

Established and led the digital marketing department, achieving a 64% ROI in Q1 in 2024 through Google Ads and performance marketing initiatives. • Managed and optimized Google Ads campaigns (Search, Display, Performance Max), significantly reducing CPA while increasing conversions. • Developed social media strategies that increased LinkedIn organic followers by 40%, utilizing targeted content and weekly newsletters. • Spearheaded SEO efforts, resulting in a 20% growth in domain authority and improved local search rankings. • Collaborated with international SEO and web development teams to implement SEO strategies and optimize website performance, resulting in a 20% increase in domain authority. • Acheived a 60% reduction in cost per acquisition • Initiated and managed a weekly newsletter campaign that boosted organic LinkedIn followers by 40% and increased newsletter subscribers by 30%, enhancing brand engagement and visibility.

• Led the digital strategy for 5X Sports, delivering a 30% reduction in CPA through targeted Google Ads campaigns. • Collaborated with influencers and content creators, increasing brand visibility and digital engagement. • Conducted in-depth SEO audits, leading to first-page rankings on Google for key brand terms. • Reduced cost per acquisition (CPA) by 30% through strategic optimization of Meta Ads campaigns. • Provided daily and weekly performance reports to the COO, enabling data-driven decision-making and strategy adjustments. • Managed third-party vendors and ensured timely delivery of creative assets and campaign materials. • Stepped into a sales support role to identify and resolve urgent issues, resulting in an 80% increase in sales performance within a short timeframe.

• Launched and managed Google Ads and social media lead generation campaigns, driving customer acquisition and brand awareness. • Conducted on-page and off-page SEO, improving website rankings and organic traffic.