Krishnan T S

Financial Management & Cost Optimization Directed all financial operations including budgeting, cash flow management, and cost control for lean startup, maintaining <5% overhead through strategic resource allocation Implemented zero‐based budgeting principles, limiting expenses to essential ad spend (Facebook/Google Ads) while achieving 4x lead conversion growth Reduced customer acquisition cost (CAC) by 35% through data‐driven marketing optimization and audience segmentation strategies Process Efficiency & Performance Analytics Developed financial KPIs and tracking systems to monitor student ROI, improving revenue per user by 22% Established automated performance dashboards to evaluate marketing funnel effectiveness and mentorship outcomes Strategic Procurement & Vendor Management Negotiated advertising contracts achieving 18% reduction in cost‐per‐lead through bid optimization and media buying strategies Self‐managed all content creation and delivery processes, eliminating vendor dependencies Implemented spend analysis framework to maximize marketing ROI across digital channels

1. Recruited and trained financial advisors, expanding financial advisory teams. 2. Developed high‐impact sales funnels for increased insurance penetration. 3. Optimized sales performance, enhancing customer engagement and revenue.

1. Introduced a structured sales review and coaching system for advisors, which improved monthly performance consistency 2. Recruited and trained financial advisors, expanding financial advisory teams. 3. Developed high-impact sales funnels for increased insurance penetration. 4. Optimized sales performance, enhancing customer engagement and revenue. 5. Initiated a localized lead-generation strategy targeting untapped segments, resulting in a steady pipeline of high-intent prospects.

Led complete financial operations across multiple retail outlets—including budgeting, cash flow management, and audit readiness—ensuring full regulatory compliance. Drove procurement strategy, achieving a 20% cost reduction through vendor negotiations, strategic sourcing, and spend analysis. Implemented a centralized procurement system, streamlining purchase orders, minimizing duplication, and improving inventory & working capital control. Developed and applied vendor performance metrics, improving delivery timelines, product quality, and overall supplier accountability. Partnered with cross‐functional teams for demand forecasting, aligning procurement planning with financial and operational targets. Ensured compliance with GST and tax regulations, and supported clean audits through accurate documentation and reconciliation. Created actionable MIS reports to guide executive decision‐making

As a Project Accountant: Oversaw cost control, budgeting, and financial reporting for large‐scale infrastructure projects. Implemented new accounting software, Streamlining workflows and increasing efficiency . Prepared financial reports and presentations for senior management. Treasury Analyst: Managed daily cash flow operations for200+ sites, ensuring optimal liquidity and zero working capital shortfalls. Prepared daily/weekly cash flow forecasts, improving accuracy by 20% through dynamic modeling. Maintained Debtors' Aging Schedule, reducing average Days Sales Outstanding through proactive follow‐ups. Created dashboards for real‐time cash position visibility, enabling faster strategic adjustments