About Candidate
With comprehensive experience in marketing and sales, specializing in the fast-paced consumer goods industry, and a proven ability to drive digital and strategic initiatives that enhance brand presence and profitability.
• Working as the role of Global Coordinator at Amstergi Holdings, where orchestrating complex marketing strategies and guiding a high-performing team are essential to achieving challenging sales objectives and operational success.
• Developed and executed a marketing campaign that boosted brand awareness by 35% and increased social media engagement by 50% in 12 months.
• Spearheaded a sales strategy that resulted in a 25% revenue increase and a 15% market share expansion over two years.
• Implemented a digital lead generation initiative that grew the qualified lead pipeline by 40% and improved conversion rates by 30% in six months using platforms like Google Ads, Meta Ads, and email marketing.
• Built a robust skill set encompassing digital marketing, content creation, market analysis, SEO/SEM, and data-driven strategic planning, with a strong emphasis on using analytics tools like Google Analytics to optimize campaign performance.
Education
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Experiences
Key Result Areas: • Developed and executed marketing strategies to enhance product visibility and achieve revenue goals while leading the marketing team. • Conducted market research to identify target customers, assess trends, and implement effective sales strategies. • Managed merchandising, ranging, and benchmarking strategies to guide product development and improve market positioning. • Utilized PSI tools for tracking purchases, sales, and inventory, and executed digital marketing initiatives using platforms such as MailChimp, WhatsApp Marketing, Google Ads, Meta Ads, and Google Analytics; created engaging visual content using Canva for social media and campaign assets. • Built and maintained key client relationships through effective account management and aligned marketing campaigns with sales efforts. • Monitored industry trends and competitor activities to maintain a competitive edge and prepared detailed reports on marketing initiatives and sales performance.
Key Result Areas: • Drove cross-selling of bank products to enhance customer relationships, achieve revenue goals, and expand the customer base. • Managed sales targets and maintained a professional brand image. • Responded to inquiries promptly, building client loyalty and trust. • Identified and secured new business opportunities while staying updated on products and services. • Engaged in ongoing training to continuously enhance and apply skills.



