FATHIMA SHAZNA

Collaborate with the Digital Team and Senior Marketing Manager to execute marketing strategies, driving maximum conversions for assigned schools within the cluster.  Assist the Digital Team with campaign performance analysis, best practices and market trend insights. Handle front desk operations.  Enhance the customer journey by developing marketing materials and collateral including factsheets, brochures, and giveaways - tailor to campaign and school-specific needs.  Develop GEMS brand materials in collaboration with schools, under the guidance of the Senior Marketing Manager.  Work closely with the Social Media Team to manage school and GEMS Education social media calendars, posts, and content.  Oversee the assigned school's enrolment event calendar, coordinating supporting assets and collaborate with both the Digital and Enrolments Teams to drive registrations.  Support the Senior Marketing Manager in maintaining internal branding consistency across assigned schools, ensuring alignment with the overall brand strategy.  Assist in external agency and partner collaborations to enhance marketing outreach.  Identify new opportunities to attract and convert prospective students.  Provide insights on market demand to refine marketing and sales strategies.  Generate regular reports on sales targets, pipeline progress and performance metrics.  Work closely with Admissions and academic teams to ensure a seamless onboarding process for new students.  Consistently achieve and exceed monthly and quarterly enrolment targets.

Act as the primary point of contact for clients, providing updates and responding to inquiries related to business setup, VAT, and taxation services.  Maintain and update client records and documentation accurately  Follow up on pending documents, payments, and queries to ensure workflow efficiency.  Support onboarding of new clients with proper guidance on the scope of services, timelines and documentation needs.  Maintain high levels of customer satisfaction through proactive communication and service.  Escalate complex or unresolved client issues to the appropriate departments.

Coordinated academic programs, schedules, and faculty assignments.  Managed student records, enrollment processes, and academic documentation.  Provided administrative support to faculty, ensuring smooth academic operations.  Assisted in policy implementation, compliance, and regulatory documentation.  Handled correspondence, communication, and student inquiries efficiently.  Organized institutional events, workshops, and meetings for faculty and students.  Maintained databases, managed financial budgets, and oversaw resource allocation.