Ashique Rashid PULAYAKALATHIL

● Developed and executed strategic business plans, leveraging market insights to drive sustainable growth and profitability. ● Led the creation of an innovative product roadmap, aligning high-impact features with business goals and customer needs. ● Enhanced client profile management within the Kolo App, boosting brand visibility and awareness in key real estate sectors. ● Implemented client retention strategies and optimized lead quality, ensuring high-value supply and strengthening client relationships.

● Led the post-sales user journey, focusing on customer success through enhanced account management, user experience, and strategic brand placement. ● Managed and optimized product features in the mobile app, driving user engagement and brand visibility while ensuring alignment with business growth objectives. ● Spearheaded a revenue-generating initiative, collaborating with cross-functional teams and mentoring a high-performance team to achieve significant business growth. ● Engaged directly with clients to understand needs, tailoring product offerings and retention strategies to maximize satisfaction and renewals. ● Monitored and analyzed performance metrics, implementing innovative solutions for continuous product and client experience improvements.

● Co-founded and led AgileCrew, growing the team from 2 to 8 and expanding the client base across India, UAE, Kuwait, and the USA. ● Managed a range of projects independently and as a freelance agency, attracting clients through digital marketing and online platforms. ● Developed an in-house Meeting Scheduling app, but ceased operations in Oct 2021 due to revenue challenges and the impact of COVID-19.

Transformed Appmaker.xyz into a customer-centric platform, enhancing user experience and interface design, resulting in a 17% revenue increase. ● Spearheaded product development for Intercept.rest, driving improved system functionality and engagement. ● Defined key product performance metrics and analyzed market trends, aligning strategies to optimize revenue and user-centric improvements. ● Led team building and strategic planning, enhancing team efficiency and aligning efforts with evolving business objectives. ● Crafted go-to-market strategies and developed business cases for new products, strengthening market positioning and achieving growth targets.

● Orchestrated a two-month survey for AECAL’s client, collecting data from over 1,000 participants to inform pre-launch market and customer analysis for a product launch in India. ● Conducted in-depth competitive analysis and demographic studies, providing strategic insights that refined product positioning and targeted marketing strategies by 25%. ● Engaged with 100+ vendors to gather critical insights on market dynamics, contributing to informed decision-making for effective market entry.