ANOOP KAINARI

Spearheaded a $45M business opera on in Bahrain, achieving over 80% growth in Opera ng Income in 2022. • Fulfilled shareholder expecta ons with commi ed performance in 2023. • Restructured the commercial framework to maximize efficiency and elevate customer service quality. • Formulated and enforced a robust commercial pricing strategy, safeguarding profitability and aligning with both corporate and client interests. • Led and mo vated a dynamic team of 60+ associates. • Acted as the primary commercial liaison for Bahrain, coordina ng directly with the Senior Leadership in the UAE. • Expertly managed cross-func onal collabora ons with Supply Chain, Logis cs, Finance, HR, and other support divisions.

Directed a R.O.10Mn business por olio across Oman, encompassing tradi onal, modern trade, and HoReCa sectors. • Consistently achieved budgeted revenue and opera ng income targets from 2020 to 2022. • Successfully nego ated BDA and annual contracts with principal customers. • Championed opera onal excellence through strategic collabora on with supply chain, services, finance, and cross- func onal teams. • Fostered a high-performance culture by providing effec ve coaching to a diverse sales team. • Skillfully resolved significant customer conflicts following excise tax implementation, maintaining strong business relationships.

Spearheaded comprehensive business planning and opera ons for top- er key accounts (Spinneys, Nesto, Safeer, KM Trading) at The Coca-Cola Company. • Served as the primary liaison for The Coca-Cola Company, fostering robust business rela onships with key accounts throughout the UAE. • Successfully expanded volume, revenue, and market share within all managed Modern Trade customers. • Leveraged secondary research data to formulate strategic business development and customer engagement plans in collaboration with the insights team.

Managed a Direct Marke ng Expense (DME) budget of 16 million AED per annum, achieving an 80% op miza on in customer marke ng spend over three years to maximize marke ng ROI. • Fostered collabora ve partnerships with key internal and external stakeholders such as commercial finance, brand managers, supply chain, produc on teams, crea ve and BTL agencies, and major accounts. • Spearheaded successful thema c campaigns in the UAE and Oman, including "Share A Coke" and "Sprite Cricket Star," driving brand engagement and consumer loyalty. • Played a pivotal role in the launch of innova ve products "Storm" and "Schweppes +C," aligning with market trends and consumer preferences. • Orchestrated joint marke ng ini a ves with customer marke ng teams, leading high-impact events such as "Sandance in Atlan s, Dubai," "Win a car raffle draw with Chicking Oman," and numerous bounce-back promo ons with Modern Trade & HoReCa clients. • Coordinated high-profile trade visits for senior execu ves of The Coca-Cola Company, including the Chairman and President, ensuring a seamless and impale experience. • Collaborated with the brand team to activate significant investment events and premier venues like Global Village, enhancing brand visibility and market presence.

Spearheaded the development of annual strategic business plans and white papers in collabora on with marke ng and general management teams. • Executed comprehensive demand planning and forecas ng, ensuring accurate rolling es mates and mely submission of business reports to the business unit and bo ling investment group. • Coordinated with regional data analysts to streamline priori za on of cri cal business and market intelligence data. • Provided key updates to senior marketing and operations executives, highlining areas for improvement, category innovation, and emerging opportunities