
AJMAL RAFEEQ
About Candidate
Results-driven Business Development and Sales Leader with 6+ years of experience across telecom, travel tech, and consumer electronics. Proven ability to scale revenue, grow client portfolios, and lead strategic sales initiatives across B2C and B2B environments. Consistently exceeded targets by 15-20% in competitive markets, optimizing operational processes and improving customer experience. Known for closing high-impact deals, reducing inefficiencies, and managing cross-functional teams to exceed commercial KPIs.
Education
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Experiences
Consistently exceeded monthly sales and KRA targets by 15–20%, contributing to branch revenue growth and customer base expansion. Developed and implemented upselling strategies that increased average revenue per user (ARPU) and improved overall conversion rates. Reduced customer handling time by 25% through retail journey optimization and deployment of automation tools, enhancing service delivery. Appointed Acting Duty Manager, overseeing daily operations for a team of10+ staff and driving an 18% improvement in team productivity. Conducted competitor and market analysis to inform product positioning and support SME B2B acquisition strategies in key segments. Ensured inventory accuracy and availability by improving stock control processes, resulting in a 35% reduction in shrinkage.
Expanded client base by 180%, growing from 250 to over 700 active corporate accounts within 18 months through targeted outreach and tailored onboarding. Managed a growing portfolio of corporate clients, consistently exceeding quarterly sales targets by 15–20% through strategic account management and tailored travel solutions. Established 20+ new corporate partnerships, promoting adoption of MyBiz, MakeMyTrip’s B2B travel platform. Conducted over 100 in-person client meetings per quarter, strengthening customer relationships and contributing to a 25% increase in retention rates. Implemented process improvements that reduced onboarding time by 30%, accelerating time-to-revenue for new clients. Led regional sales performance improvement efforts, driving a 22% increase in average booking value across managed accounts.
Achieved 120–130% of monthly sales targets by delivering high-conversion customer demos and upselling premium audio products. Drove a 25% increase in average transaction value by promoting bundled offers and limited-time promotions. Engaged over 1,000 walk-in customers monthly, converting an average of 30–35% into sales through personalized product consultations. Trained and mentored two new hires, reducing onboarding time and improving early-stage sales performance by 20%. Maintained accurate inventory levels and collaborated with store managers to minimize stockouts and support merchandising initiatives.



