
Ahmed Al Qishawi
About Candidate
Dynamic, customer
centric leader with 19 years’ success steering sales, marketing, and business development initiatives
across fire protection, technology, and banking sectors in the UAE . Expert at translating market insight into profitable go
to market strategies, cultivating C suite relationships, and orchestrating full cycl e project delivery from concept and
design through tendering, negotiation, execution, and hand over. Recognized for energizing cross functional teams,
negotiating win win deals, and safeguarding service excellence while upholding stringent compliance and e thical
standards. Skilled in leveraging digital marketing tactics and CRM analytics to uncover high value opportunities and
optimize campaign ROI. Passionate mentor who develops future sales leaders by instilling consultative selling mind sets
and a relent less focus on customer value
Education
Experiences
As Sales & Marketing Manager, I steer full cycle sales for fire detection and suppression systems, guiding developers and contractors from concept through h and over. I shape pursuit strategies, synchronize estimation and technical teams, and oversee pipeline health while safeguarding service excellence and code compliance • Led opportunity qualification and bid planning to secure priority projects. • Advised cl ients on design, budgeting, and tender requirements to maximize value. • Tracked milestones, analyzing progress and presenting insig hts to senior leadership. • Directed product knowledge sessions that elevated team selling capability. • Orchestrated marketing ca mpaigns and event participation to boost brand visibility.
In this role I managed regional sales cycles for integrated fire safety solutions, aligning pricing, proposals, and contract negotiations with corporate growth goals. I collaborated across design , production, and service divisions to deliver projects on time and strengthen client loyalty • Developed go to market tactics based on market and competitor analysis. • Coordinated bids, ensuring technical compliance and commercial competitiveness. • Represented NAFFCO at trade shows, forging new partnerships and gathering intelligence. • Produced performance dashboards, flagging risk s and recommending corrective actions. • Mentored sales staff, sharing best practices and cultivating a customer first culture.
Serving as CRO, I provided person alized banking solutions, deepened product penetration, and safeguarded compliance standards. I handled credit applications, resolved customer issues, and collaborated with fraud monitoring teams to protect clients & the bank alike. • Advised customers on l oans, deposits, and cross sell opportunities. • Reviewed credit files, ensuring alignment with AML and compliance protocols. • Prepare d weekly forecasts and sales reports for management review. • Trained new employees on systems, policies, and service excellence • Investigated and resolved complaints, enhancing customer satisfaction.
As Merchandiser, I promoted HP printers, PCs, and peripherals in key retail outlets and major UAE e vents, ensuring optimal product visibility, stock levels, and customer education to drive sales • Executed product demonstrations and feature explanations to influence buying decisions. • Maintained point of sale displays and adjusted merchandising tactics b ased on demand. • Coordinated with distributors for timely replenishment and stock accuracy. • Supported promotional campaigns during GITEX and Dubai Shopping Festival. • Captured customer feedback, relaying insights to marketing and product teams.