Mustafa Khalid

• Successfully generated sales through meta platforms, specializing in the US market and catering to US clients • Managed clients with over a million followers base and achieved a remarkable Return on Ad Spend (ROAS) profit, consistently maintaining a monthly range between 400-500% • Demonstrated expertise in navigating and thriving in diverse industries, adapting strategies to meet specific market demands • Planned quarterly and yearly budgets and ran digital ad campaigns (lead generation and new inquiries) on Meta to secure new leads, resulting in the acquisition of 5000 new leads in 6 months • Drove continuous improvement by analyzing data, identifying areas for enhancement, and implementing strategic adjustments • Led and managed a dynamic team of posting specialists and graphic designers to ensure daily content creation and posting aligned with marketing objectives

• Oversaw the management of 30 social media accounts, handling content creation, graphic designs, and digital ads across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and Google. Devised innovative strategies for sustainable growth. • Proficiently utilized tools including Zoho, Mailchimp, Hootsuite, and Microsoft Office for efficient workflow. • Set up budgets and run digital prospective marketing and remarketing campaigns including sales campaigns, inquiry campaigns and lead generation campaigns on Meta to achieve online sale targets and generate new customers. I have generated approximate sales of PKR. 20-30million every month through digital ads. • Supervised a team of SEO experts to ensure the effective implementation of technical and off-page SEO, enhancing web presence and improving website rankings. • Developed and executed impactful social media campaigns for notable brands like Highly Vogue, Erum Khan Couture, Luminosa Beauty Salon, Adorn Palace Saloon, and Elite Homes. Achieved increased brand awareness, engagement, and lead generation. • Conducted thorough competitor analysis and market research, identifying gaps and creating compelling content and campaigns that distinguished the brands. • Managed social media advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter, leading to heightened website traffic and enhanced lead generation. • Implemented an efficient Customer Relationship System (CRM ZOHO) to integrate and manage inquiries generated through social media, ensuring prompt follow-up by the admissions team. • Analyzed social media metrics and key performance indicators (KPIs) to monitor campaign performance, optimizing strategies for improved results.

• Assisted Merchandise Manager in production planning, development, and execution activities • Supervised the junior merchandising team, resulting in improved productivity and efficiency • Assisted in costing and pricing along with sales activities, resulting in increased revenue for the company • Communicated regularly with vendors, customers, and mill sourcing, resulting in better coordination and planning • Assisted in planning sales events, trade shows, marketing campaigns, and other product promotional activities, resulting in increased brand awareness and sales • Supervised the flow of merchandise to the sales floor and accurately adjusted stock levels • Provided top-class customer service and showed a high level of professionalism, resulting in improved customer satisfaction

• Prepared local and export sales contracts and sales schedules. Successfully negotiated several long-term contracts with a major customer, resulting in increased sales revenue and strengthened business relationship • Maintained an outright fabric purchase schedule. Utilized specific scheduling and planning tools to synchronize procurement activities with production requirements, minimizing stock shortages and optimizing supply chain efficiency • Oversaw packing of export fabric and local/export shipment. Successfully coordinated many time-sensitive shipments to a key international client, meeting the delivery deadlines and receiving positive feedback, leading to increased customer satisfaction and repeat business • Responsible for sampling to new and existing customers. Planned and executed a successful sampling campaign, attracting new customers and securing large-scale orders, significantly boosting sales and expanding the customer base • Maintained a close liaison with warehouse on stock report management. Implemented inventory management tools and strategies to ensure accurate stock reports, diligently monitored stock levels, resolved discrepancies promptly, and optimized inventory turnover, resulting in improved inventory accuracy and minimized losses