Tourism Marketing Executive

Job Description

The Tourism Marketing Executive develops and supports marketing initiatives designed to promote destinations, travel experiences, tourism products, and hospitality services. The role combines digital marketing, content creation, campaign coordination, and market research to attract travelers and increase bookings. The executive works closely with tourism partners, agencies, airlines, hotels, and internal teams. The position also monitors campaign performance and identifies opportunities to improve customer engagement and brand visibility.

Key Responsibilities:

Develop marketing campaigns for tourism destinations, packages, and travel services.
Create engaging content for websites, social media, email, and promotional materials.
Coordinate digital advertising campaigns across relevant marketing channels.
Research tourism trends, customer preferences, competitors, and emerging destinations.
Collaborate with hotels, airlines, tourism boards, agencies, and commercial partners.
Support promotional events, travel fairs, exhibitions, and tourism campaigns.
Monitor website traffic, social engagement, leads, conversions, and campaign performance.
Prepare marketing reports and recommend improvements based on campaign data.
Maintain consistent brand messaging across tourism marketing materials.
Support customer acquisition and promotional initiatives aimed at increasing travel bookings.