Data Analytics Lead – Media

Job Description

The Data Analytics Lead – Media Insights is responsible for transforming audience, content, and business data into strategic insights that support decision-making across MBC Group. The role develops analytical models, dashboards, and reports to improve content performance, advertising effectiveness, and customer engagement. Working closely with business stakeholders, the lead identifies trends and opportunities to drive digital growth. Strong analytical thinking and expertise in business intelligence tools are critical for this position.

Key Responsibilities
Lead media analytics projects across television and OTT platforms.
Develop dashboards and performance reports for business stakeholders.
Analyze audience behavior and content consumption trends.
Build predictive models to support strategic planning.
Collaborate with marketing, programming, and digital teams.
Ensure data quality, governance, and reporting accuracy.
Present actionable insights to senior leadership.
Identify opportunities to improve viewer engagement and business performance.