Mette Sand

Merchandising Strategy Creation ▪ Procurement Oversight ▪ Assortment Planning ▪ Pricing / Replenishment Strategies Lead a 3-member team and formulate effective strategies to manage and streamline merchandising and procurement functions. Plan and implement promotional campaigns to enhance JYSK brand visibility across the UAE. Conduct performance analysis, manage forecasting processes, and optimise inventory management aspects focused on achieving business and operational excellence. Foster cross-functional collaboration with finance, marketing, B2B and operations teams to steer strategic merchandising initiatives. Deliver reports and presentations during weekly meetings to facilitate senior management with informed decision-making. ▪ Elevated gross margin by 13% in two years by creating robust merchandising and procurement strategies. ▪ Reduced cost and improved product range through gainful negotiation of supplier contracts. ▪ Motivated and empowered team to achieve set KPIs, including net sales value, discount%, margin%, stock availability, discontinued stock contribution, and stock adjustments. ▪ Maximised profitability through assortment planning, product selection, and pricing strategy implementation. ▪ Maintained optimal stock levels across all locations by creating and executing replenishment strategies. ✓ Boosted sales growth to meet seasonal demands, sales forecasts, and customer requirements ▪ Ensured alignment with financial goals by managing OTB (open-to-buy) budgets and monitoring sales performance.

eCommerce Strategy Creation ▪ New Sales Platforms Establishment ▪ Brand Visibility Improvement ▪ Supplier Relationships Delivered strategic leadership to manage overall eCommerce business aspects while ensuring the seamless customer journey across all channels and managing / optimising product catalogues on marketplaces. Drove the brand's vision and objectives by nurturing relationships with 3rd party suppliers, including Noon, Carrefour, and Amazon. ▪ Successfully launched a fully functional e-commerce website (JYSK.ae) to expand the brand's online presence andcreate seamless shopping experiences. ▪ Grew online sales from zero to 10% of total business by devising an eCommerce strategy and establishing two newsales platforms. ▪ Ensured business continuity during store closures caused by COVID by building a distance sales / call centre team. ▪ Streamlined order fulfilment through the implementation of effective inventory management strategies. JYSK / Mercurius International ▪ Dubai, UAE ▪ STORE MANAGER ▪ Jan 2018 – Oct 2020 Brand Launch ▪ New Store Opening ▪ Project Management ▪ Superior Customer Service ▪ KPIs Achievement Managed a 20-member team to oversee operations and sales performance of the store. Consistently achieved set KPIs, including average transaction value, units per transaction, and conversion. ▪ Launched the JYSK brand in UAE: ✓ Led events, marketing campaigns, and brand awareness initiatives to facilitate the successful opening ofthe first two JYSK stores in UAE. ▪ Drove collaborative projects with third-party companies, specialising in the Danish market. ▪ Implemented JYSK's brand concept while ensuring adherence to high standards and enhancing brand consistency. ▪ Delivered exemplary leadership in all areas, including store setup, sales, and customer service.

Concept Implementation ▪ Promotional Campaign Development ▪ Store Operations Management ▪ Sales Growth Oversaw operations and sales performance across three different stores while managing teams of 8-12 employees. Ensured successful store openings by planning and implementing promotional campaigns. ▪ Launched two concept stores in Copenhagen, Denmark ✓ Achieved 25% of the annual sales budget within the first four days of opening the city concept store. ▪ Demonstrated a competitive mindset by surpassing sales targets, including achieving the highest weekly sales.

Assortment Planning ▪ Department Refurbishment ▪ Inventory Management ▪ Staff Recruitment & Hiring Managed operations across the home accessories department by leading a team of 8. Maximised product availability and sales potential through inventory management and strategic assortment planning. Built a high-performance work culture by recruiting, hiring, and training new staff members. ▪ Secured a managerial position without any prior leadership experience. ▪ Implemented measures to reduce stock value by 25% by addressing incorrect stock mix and slow-moving inventory. ▪ Led the complete refurbishment and relocation of the department to a 13,000 square meter showroom whilemanaging design and layout aspects, conducting budget reviews, and fostering contractors’ collaboration.