Bindita Joshi

Job Profile: Identify profitable business opportunities based on customer behaviour patterns. Design and drive action plans with cross-functional teams (CFTs) to realise it. Manage analytics tool stack, AI tools, coordinate relevant partners and supervise processes to deliver best-in-class customer experience on Vi App & Website. - Spearheaded data-informed, intelligent product initiatives to drive additional ₹ 10 Cr per day revenue. - Strategised MarTech efforts to realise a ₹ 14 Cr per month upsell opportunity using AI. - Identified a ₹ 85 Cr business opportunity through in-depth funnel audit of key digital flows. - Highlighted user behaviour pattern that could drive 2.5X revenue and designed a GTM strategy to tap on it. - Enabled inflow of VoC to foster a digital learning curve that increased channel stickiness by 60%. - Improved CSAT by 15 points by focusing on micro-conversions & humanized digital experiences. - Got recognized at internal & external forums for outstanding contributions to digital business growth. Tools: Adobe Suite, ChatGPT, Google Tag Manager, CleverTap, MS Clarity, Db2, Google Workspace, Data lakes

Job Profile: Lead marketing automation projects to realise ROI. Own omni-channel communication impacting 4.5 Mn users for pre & post sales with the objective to increasing customer lifetime value. - Designed and implemented digital strategies to re-orient user behaviour towards paperless transactions. - Pioneered the inflow of Voice of Customer and user behaviour insights into revamp of the brand’s mobile app. - With a CFT collaboration, mobile app adoption shot up by 89%, app ratings elevated to 4.3 (iOS) and 4.5 (Android). - A KPI reflecting customer’s opinion - NPS - gradually increased by 27 points as 87% transactions became paperless. - Orchestrated intelligent upsell and cross-sell strategies, boosting average investments by 64%. - Awarded for excellence in project leadership for 3 major initiatives. Tools: CleverTap, Adobe Target, AEM, Google Analytics, Marketing Automation Platforms

Developed and executed go-to-market strategies to enhance customer acquisition and market penetration. - Mentored a sales team of three, successfully driving revenue growth by expanding market presence. - Conducted market analysis to identify trends and implement product marketing strategies.

- Established a comprehensive digital marketing strategy - including SEO & content marketing to enhance brand visibility. - Redesigned the company website, post a steady traffic growth, to optimise user engagement and conversions.