Syed Farhan Murad

Managed customer records in SAP, ensuring compliance with business approvals & policies. • Oversaw end-to-end supply chain operations including procurement, import logistics, and distribution across the UAE and GCC. • Managed consolidated shipments from global suppliers (Europe, USA, UK, Thailand, China). • Executed direct imports and cross-trade shipments to KSA, Oman, Qatar, and Bahrain. • Coordinated with freight forwarders, shipping lines, and logistics agents for quotes, bookings, and deliveries. • Handled shipping documentation, invoices, packing lists, BLs, and customs declarations. • Supervised customs clearance (duty-paid/duty-free BOE and EXIT) & liaised with agents. • Ensured timely shipment readiness with suppliers under EXW, FOB, and CIF Incoterms. • Maintained supplier/customer databases and shipment records. • Created Excel tools for landed cost analysis and financial reporting. • Worked with accounting on POs, vendor payments, and inventory cost management. • Assisted in freight partner selection, rate negotiation, and performance reviews. • Ensured compliance through document control and customs process tracking. • Verified invoices and freight charges; supported finance in cost monitoring. • Led process improvement initiatives, reducing reporting turnaround by 15%.

Led supply chain, planning, distribution, and e-commerce operations, local & international. • Oversaw end-to-end procurement processes including PR, PO, GRN, and PI workflows. • Built and managed vendor relationships, negotiated contracts to improve pricing, quality, and lead times. • Coordinated with the internal audit on the finance department and vendor onboarding. • Ensured demand-supply alignment to support production targets and stock availability. • Addressed quality issues, engaged with the QC team during product assembly & packaging. • Identified cost-saving opportunities by sourcing new suppliers and materials. • Visited shops, warehouses, and production sites to verify compliance and inventory levels. • Collaborated with area managers to resolve delivery, product, and customer issues. • Streamlined logistics by optimizing transport routes, Shipping, and courier engagement. • Enhanced KPIs through continuous process improvements. • Resolved customer concerns about order returns, payments, and delivery discrepancies. • Managed demand planning for both retail and online sales channels. • Ensured accurate order fulfillment and coordination with the warehouse and shipping line.

Processed purchase orders and coordinated with global suppliers for timely fulfillment. • Managed shipping documentation and ensured compliance with import/export regulations (CI, PL, DO, COO, BL). • Sourced items globally from AHI warehouses and branches to fulfill customer orders. • Integrated risk management to minimize operational disruptions. • Arranged pre-shipment inspection (SGS & BUREAU VERITAS) in Central & East Africa. • Handled Letter of Credit (L/C) processing and applied for Certificates of Origin (COO). • Monitored open orders, optimized inventory, and conducted periodic reviews. • Managed customer KYC, legal approvals, and payment coordination. • Created item codes/part numbers for new purchases and maintained accurate records. • Acted as a liaison between sales, accounts, logistics, and service teams. • Supervised shipments via Sea, Air, and courier, ensuring smooth operations. • Forecasted and executed parts & service orders with inventory tracking. • Prepared MMR, MR, and Oracle reports, focusing on overdue orders and inventory reviews. • Processed global warranty claims, verified eligibility, and coordinated replacements. • Resolved service-related issues, ensuring timely execution of service orders.