MATTHEW KURUVILLA
About Candidate
Experienced marketing professional with over 2+ years of expertise in boosting brand awareness, implementing data-driven campaigns, and fostering customer engagement. Holds an MBA and BMS in Marketing, with a focus on consumer behavior, strategic communication, and collaborative leadership. Thrives in dynamic environments, consistently delivering measurable growth and enhanced customer satisfaction.
Education
Experiences
• Optimized CFA, FRM and Financial Modeling programs, boosting engagement and completion. • Drove lead generation and conversions through targeted, data-driven campaigns. • Built strong client and stakeholder relationships for consistent brand delivery. • Exceeded sales targets, fueling business growth. • Analyzed market trends to shape effective marketing strategies. • Streamlined workflows and campaign tracking using Salesforce.
Generated leads through targeted LinkedIn outreach & virtual engagement strategies. • Created compelling product demos, presentations, and campaigns to boost customer engagement and retention. • Identified and secured growth through strategic business development initiatives. • Leveraged CRM data to optimize client engagement and support marketing efforts. • Analyzed performance metrics and negotiated contracts to consistently exceed business goals.
• Cultivated long-term client relationships through personalized solutions and proactive needs assessment. • Resolved conflicts and transformed interactions into positive customer experiences. • Boosted revenue and loyalty via strategic upselling and cross-selling initiatives. • Leveraged customer data analysis to uncover insights, anticipate issues, and inform retention tactics. • Designed and implemented targeted retention campaigns, including loyalty programs and special offers.
Skills
Communication Skills
Leadership Skills
Customer-Centric Approach
Technical Skills (Salesforce/CRM, Odoo CRM, Microsoft Office)
Relationship Management
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